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'Pay for Play' The New Opportunity, Why Does It Appeal
To People Looking To Buy Or SETUP A Business?
'Pay for Play' grew rapidly in the USA in the early 1990s with numerous Independents and one major player, Blockbuster Video (through Discovery Zone) having over 250 sites. There are currently over 600 'Pay for Play' operations in the USA and more opening every year. In 1994/5 the USA Industry started to rationalize and the operators with focused marketing, good management and a wide range of play options have survived this and continue to do well.
There is a significant opportunity in Australia and New Zealand to enter this new and exciting business with the support of the most experienced operator in the region. While in many areas there are already small 'pay for play' operations, LOLLIPOP'S PLAYLANDs is the proven, experienced, large scale, professional operator who is now offering the market a higher standard of play and child/parent enjoyment.
The leisure and entertainment industries will continue to grow at an above average rate over the next decade (an example being the growth in Multiplex Cinemas over the last 10 years). We believe that Childers entertainment will experience continued growth with the trends to both parents working, higher disposable income and more leisure time encouraging more frequent 'family outings'.
This business suits 'hands on' owner operators, not investors or Corporates. Once the site is established, it can be easy, fun work, with reasonable hours and a casual atmosphere, if franchisees put in place a team of good mature supervisors to support them. Staff are easy to find and attract. Overall the business is suited to a husband and wife team.
To enter this business you need the following:
- Funds $350-450,000 (this depends on how much alteration is necessary to the building we lease)
- 'Hands on' operator
- Space- area, location, stud height, right $/sq.m
- Equipment, Name, Systems, etc.
A potential $100,000 plus income can be achieved by owning and operating a 'Pay for Play' in the right location with the right equipment, systems and pricing structure.
LOLLIPOP'S PLAYLAND can facilitate you into this business with minimal cost and risk to assure you the best potential return.
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