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The Keys To Success In The 'Pay For Play' Market In Australia
The eight keys to success in 'Pay for Play' and how a LOLLIPOP'S PLAYLAND Franchise can help you achieve them.
1. High levels of Repeat Customers generated by:
- Excellent Play options (using LOLLIPOP'S PLAYLAND equipment)
- Professionalism in Standards and Operating Procedures
- The most enjoyable indoor environment for children and adults in Australia
2. Multi Income streams
- Casual Play
- Birthday Parties
- Food
- Merchandising of LOLLIPOP'S PLAYLAND branded items
- Kiddie Rides, adult games and Redemption games within the LOLLIPOP'S PLAYLAND
- And more being developed
3. Facilities
- In best locations, at most cost effective per metre rental rate
- Right size, shape and height
- Optimal layout for children's play and adult relaxation
4. Minimised Capital investment and start up costs (capitalising on LOLLIPOP'S PLAYLAND learning and sourcing experience)
5. Cost effective Marketing (using LOLLIPOP'S PLAYLAND methods)
- Growing Brand awareness nationally
- Marketing options to drive the off peak trade
6. Labour cost management through:
- $ per hour recruitment targets
- Productivity management systems
- Comparisons with other LOLLIPOP'S PLAYLAND sites
7. Lower operating costs through:
- Group bulk buying discounts on consumables
- Regular financial comparisons with other LOLLIPOP'S PLAYLAND sites to help target areas for improvement in your site
8. Ongoing evolution of the concept and the brand through regular market research, and franchisee input at Conferences etc. |
